BELL SHAPED PEPPERS MARKET ANALYSIS
Market Dynamics
Consumption of bell pepper offers health benefits such as improves cardiovascular health, supports immune system, and improves eyesight. Bell shaped peppers are also rich source of vitamins and minerals including Vitamin C, Vitamin B6, and Vitamin K1, Vitamin A, and potassium. Growing consumer awareness about health benefits of consuming bell shaped pepper is a major factor contributing to growth of the bell shaped pepper market during the forecast period (2019-2027). According to World Health Organization (WHO), 3.9 million deaths were attributed to inadequate consumption of fruit and vegetable in 2017 globally. Increasing health consciousness and awareness about consumption of fruits and vegetables such as bell pepper is fuelling growth of the bell shaped pepper market. According to Ag Marketing Resource Center, an association funded by USDA (U.S. Department of Agriculture) Rural Development, consumption of fresh bell peppers in the U.S. increased by 6% from 2015 to 11.4 pounds per person in 2017.
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