BEAUTY SUPPLEMENTS MARKET ANALYSIS

Market Challenges And Opportunities

Beauty Supplements Market: Drivers

Rise in number of health-conscious population

Rise in number of health-conscious population drives the women beauty supplements market growth. Moreover, increase in demand from elderly population, owing to better taste and ease of consumption also propels the market growth. Rise in consumption of probiotic drinks also impacts the market growth positively. Furthermore, rise in R&D for development of better health supplements for various nutritional deficiencies is expected to fuel the market growth during the forecast period.

Influence of celebrities, magazines and advertisements

The popularity of beauty supplements among both male and female consumers has impacted the global beauty supplements market positively. With the large consumer base looking to up their commitment to beauty from the inside out, the global beauty supplements market is an area filled with opportunities. Natural beauty supplement market is gaining huge traction owing to rising preference for organic and natural ingredients. In the U.S. and Europe, more than 80% consumers are willing to pay more for natural or organic food beverages. Organic or natural beauty supplements market has moved from the niche to mainstream market and emerged as a marketing driving machine. Moreover, rising consciousness among people about their looks and appearance is likely to impel the growth of beauty supplements market. Furthermore, influence of celebrities, magazines and advertisements is also expected to bolster the demand for beauty supplement market.

Beauty Supplements Market: Restraining factors

Safety concerns regarding the beauty products

One of the main challenges facing the beauty supplements market is the lack of scientific evidence to support the effectiveness of some of the products. Consumers maybe be hesitant to purchase supplements that do not have a proven track record, leading to lower sales. Many of these products contain high level of vitamins, minerals, and other ingredients that can be harmful if consumed in excess or interact with medications. Consumers may be hesitant to try these products if they are unsure about their safety.