In January 2020, L’Oréal introduced Perso, a smart device that makes beauty personal. The smart skincare system is capable of providing personalized skincare solutions via a four-step process.
In February 2021, L’Oreal finalised the acquisition of Japanese company, Takami Co. that develops and markets skincare products. The acquisition is focused on developing the product offerings and share the human resource of both the organization.
In July 2021, Philips launched a facial pen trimmer, which is a perfect solution for hair removal from upper lips, eyebrows and forehead.
In August 2020, Shiseido Beauty Devicess, announced to enter into a partnership deal with YA-MAN limited to manufacture and distribute anti-aging beauty devices across Japan.