MARKET OUTLOOK
Among regions, Europe is expected to hold dominant market share over the forecast period, owing to detoxification & relaxation benefits offered by bath bombs, which is attracting consumers who are focused on maintaining their work-life balance. Increasing working population in addition to rising income and real wage growth are expected to propel demand for bath bombs in the region. For instance, according to Office for National Statistics, U.K., the employment rate in the U.K. was estimated at 75.8% in December 2018, which was higher by 0.6% from that in 2017 and the highest since 1971.
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