Market Challenges And Opportunities

Restraints

Changing lifestyle pattern and rising disposable income across the globe are major factors driving growth of the bath bombs market. For instance, according to the Trading Economics Statistics on United States Disposable Personal Income, the disposable personal income in the U.S. averaged US$ 5,200.2 billion in 1959, which increased to US$ 15,742.81 billion in 2018. Moreover, consumers are investing money and time in self-care activities such as regular visits to the spa for mind-body rebalancing, salt bath soaks, and others.

Rising influence of social media and advertising of bath bombs by retailers on different social media platforms are resulting in increasing consumption of bath bombs. Moreover, numerous companies are offering gifts enclosed in their bath bombs, in order to attract more customers. The gifts include vouchers, money, and jewelry among others for adults, whereas children’s bath bombs are filled with a toy surprise inside and are very popular on sites such as Amazon and Etsy. For instance, Cheeky Fragrance Limited, a subsidiary of F-JAS LTD, has a wide range of handmade bath bombs and specializes in surprise toy bath bombs for children.

Bath bombs are made from organic & natural ingredients, enriched with essential oils and other natural products, which leads to higher price of bath bombs than bubble bath liquid soaps & conventional soaps. Moreover, a bath bomb is usually meant for single use only, as its repetitive use will be less effective each time it is removed from the water before it fizzles and dissolves completely. These factors are expected to result in less adoption of bath bombs, thereby hampering the market growth.