KEY PLAYERS
Major players operating in the bath bomb market include Lush Ltd., Body Shop International Limited, The Village Company LLC, Pearl Bath Bombs, Hugo Naturals, Level Naturals, Swanky Sweet Pea, Heavenly Bubbles Ltd, The Natural Soap Company, and Oliver Rocket LLC.
Players operating in the bath bombs are adopting strategies to provide bio-degradable packaging options to the consumers. For instance, Heavenly Bubbles Limited, a manufacturer of bath bombs in the U.K., replaced its cardboard supplier with an FSC (Forest Stewardship Council) registered supplier. This implies that the cardboard used in the packaging of its products are fully sustainable and recyclable. Moreover, the company is focusing on replacing its cellophane bags packaging option by a biodegradable option by 2020.
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