BATH BOMB & COLD PRESSED SOAPS MARKET ANALYSIS

Market Challenges And Opportunities

Changing lifestyle and rising disposable income across the globe are major drivers for growth of the bath bomb & cold pressed soaps market. For instance, according to Organization for Economic Co-operation and Development’s (OECD) data published in 2018, the adjusted gross disposable income of household per capita in European Union (28 countries) increased to US$ 30,143 thousand in 2017 up from US$ 29,128 thousand in 2016.

However, high cost of bath bomb & cold pressed soaps is expected to hinder the market growth during the forecast period. Bath bombs and cold pressed soaps are made from organic & natural ingredients, enriched with essential oils and other natural products, which leads to high price of bath bombs & cold pressed soaps than bubble bath liquid soaps & conventional soaps. For instance, a single unit of bath bomb costs around US$ 4, whereas a 500 ml bottle of liquid bubble bath soap costs around US$ 10. Moreover, a bath bomb is usually meant for single use only, as its repetitive use will make it less effective each time it is removed from the water before it fizzles and dissolves completely, whereas a bottle of liquid bubble bath soap can be used several times. Thus, high cost of bath bombs may hamper its adoption and hence, negatively affect growth of the market.