Bath and Shower Products Market, By Product Type (Bath Soaps, Shower Gels, Shower Creams, Hair Shampoo, Hair Conditioners, and Others), By Distribution Channel (Supermarkets, Hypermarkets, Convenience Stores, Departmental Stores, Online Channel, Specialty Stores) - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2022-2028
In September 2019, the U.K. – based cosmetics company Lush has launched its collection of Halloween products. It includes shower slime, pumpkin-shaped bath bombs, and glow-in-the-dark soap among others.
In June 2019, the U.S. – based tech giant, Microsoft partnered with Unilever (parent company of Axe) to launch Xbox-themed deodorant, body wash, and shower gel. These products are launched under a brand name Lynx (brand for Axe international line).
In November 2017, Gainsborough Specialist Bathing, the U.K. – based company has launched a range of antimicrobial baths under a brand name - BioCote®.