BATH AND SHOWER PRODUCTS MARKET ANALYSIS

Market News

Key Developments:

• In September 2019, the U.K. – based cosmetics company Lush has launched its collection of Halloween products. It includes shower slime, pumpkin-shaped bath bombs, and glow-in-the-dark soap among others.
• In June 2019, the U.S. – based tech giant, Microsoft partnered with Unilever (parent company of Axe) to launch Xbox-themed deodorant, body wash, and shower gel. These products are launched under a brand name Lynx (brand for Axe international line).
• In November 2017, Gainsborough Specialist Bathing, the U.K. – based company has launched a range of antimicrobial baths under a brand name - BioCote®.