BARLEY FLAKES MARKET ANALYSIS

Compared to more popular choices like corn flakes, oats, and wheat biscuits, they have relatively low household penetration globally. Many consumers are simply not familiar with the nutritional profile and health benefits of barley. The lack of marketing and promotional activities around barley flakes has meant that it remains a niche product confined to health food stores and organic food sections of supermarkets.

This lack of awareness is reflected in sales numbers. According to the UN Food and Agriculture Organization (FAO), domestic consumption of barley in major markets like the United States, China and India is primarily as animal feed and not as a health food for human consumption. Only 13% of the barley produced is utilized for malting and brewing purposes.

Market Opportunity - Product innovation and new product launches

With growing health and wellness trends influencing food choices, there exists demand for more nutritious breakfast options. Flavored varieties with natural flavors could make barley flakes more appealing for children. Ready-to-eat packs with additional toppings would boost convenience. Manufacturers may also focus on specialty produce like gluten-free or organic barley flakes to target niche consumer segments. For example, a whole grain report by the Old ways Whole Grains Council states over 80% Americans fail to consume the recommended three servings of whole grains daily, indicating demand for tasty whole grain products that fit different meal occasions and routines. Barley has several nutritional advantages like high fiber and antioxidant content, regulating cholesterol and blood sugar levels. Leveraging these health attributes through innovative barley flakes mixes for different meal-replacement shakes or breakfast parfaits can aid morning meal solutions as busy lifestyles reduce cooking time.