Market Challenges And Opportunities

Drivers

Barley flakes are ideal for breakfast, making granola or to add texture to muffins or cookies. The organic barley flakes are stabilized by neutralizing the enzymes that stimulate rancidity. They also have a more chewy texture. The rising demand for the nutritious breakfast cereals among health conscious consumers, particularly youth population is expected to be a key driving factor for the barley flakes industry growth over the forecast period. Moreover, excellent nutritional properties, coupled with the ease of cooking associated with flakes, are projected to prompt the product consumption among the working class population over the forecast period.

Market Restraints

Lesser awareness regarding health benefits associated with barley flakes in the emerging economies such as majority of African countries is expected to hamper the market growth over the forecast period. Moreover, lack of universal directives pertaining to applications of barley flakes is expected to restrain the market growth during forecast period.

Barley Flakes Market Report Snapshots