Key Takeaways from Analyst
High fiber and protein content of barley flakes makes it a popular choice for health-conscious consumers. As lifestyle diseases rise, the demand for nutritional cereals is expected to increase.
Europe dominates the barley flakes market currently. Countries like Germany have barley flakes as a staple breakfast food for a long time. Changing lifestyles and busier routines are driving working individuals to opt for ready-to-eat breakfast options like barley flakes. Production is also increasing in India to meet the growing domestic demand.
Asia Pacific is another major region for barley flakes. Countries like India consume barley flakes regularly due to the high cereal eating culture. New product launches with flavors and formats like organic barley flakes aim to attract newer consumers. However, low awareness about the benefits of barley flakes can restrain market growth in some regions.
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