BARCODE VERIFIERS MARKET ANALYSIS

Barcode Verifiers MarketSize and Trends

Increasing growth of the consumer goods sector is expected to fuel growth of the global barcode verifiers market

Market - Trends

Barcodes have high application in the consumer goods sector. Barcode provides and unambiguous and universal identification for products. A barcode printed on the primary packaging of consumer goods provides important information about the product. There are many advantages associated with using barcodes for consumer goods such as that they allow faster listing of articles, facilitates accurate and faster billing at counters, increases visibility of products online, and others. Barcode verifiers are used to ensure that the barcode is easily interpreted by any intermediate reader in the supply chain with low rate of error. A retailer can impose heavy penalties for barcodes that are not in accordance with the standards. Such penalties can affect the revenue generated for manufacturers by 2% to 10% cent. Thus, it is very important that barcodes comply with the predefined international standards. Measuring accuracy of a barcode is specified by some standards. ISO/IEC 15426-1 (linear) or ISO/IEC 15426-2 (2D) is the current international barcode quality specification standard. This standard defines the quality requirements for barcodes and matrix codes. Verification process validates a barcode with respect to the specific standards and shows that barcode has been properly verified so that the products can be forwarded further in the supply chain for distribution. Thus, using barcode verifiers offers smooth functioning of supply chain in the retail sector. The barcode verifiers market growth is driven by growth in the retail sector. This is owing to rise in consumption of consumer goods. For instance, according to the World Bank Statistics, the global consumption of consumer goods reached to US$ 43.87 Trillion in 2016, up from US$ 42.794 Trillion in 2012. Thus, growth of the consumer goods sector will significantly fuel growth of the market for barcode verifiers.