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Rising E-commerce DemandThe exponential growth of the e-commerce industry is a major factor propelling the barcode printer market. Almost all warehousing and fulfilment processes for online retail depend on the accurate scanning of shipping labels, packages, and pallets. This allows sorting packages destined for different locations, prioritizing urgent orders, managing inventory spread across multiple sites, and automating shipping notifications. Efficient e-fulfilment which relies on uniform barcode standards that ensure seamless data exchange between retailers, carriers and customers.
For instance, as per the 2021 data from the U.S. Census Bureau, the e-commerce sector is experiencing notable growth. Retail sales in the U.S. saw a significant increase of 17.1%, reaching a total of USD 6,522.6 billion in 2021. This growth is further driven by the substantial presence of Small and Medium-sized Enterprises (SMEs) in the North America region. These SMEs provide essential components and services to major players like Zebra Technologies Corp., Honeywell International Inc., and SATO Holdings Corporation, contributing to the overall expansion of the market.
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