BANANA PUREE MARKET ANALYSIS

Banana Puree MarketSize and Trends

Market Trends

• Infant food application segment accounted for the largest market share in 2017. This is attributed to increasing number of working women are inclined towards nutritious, healthy, sweet and tasty food, driving the growth of this application segment. According to U.S. Department of Labor, in U.S., 61.4% of mothers were in the labor force with children under 3 years of age, representing over 34.2% of working women, in 2015.
• On the basis of source type, organic source of banana puree is expected to account a dominant position in 2020 as compared to conventional source, owing to the increasing awareness related to the side effects of using synthetic fertilizers, such as skin disease and others. However, high prices of organic banana shows a negative growth of this segment.
• Based on distribution channel, supermarket, contributed a significant share in the global banana puree market in 2017. However, the online channel is supposed to grow rapidly during the forecast period, owing to the technological advancements and increasing internet penetration in emerging economies.