BANANA PUREE MARKET ANALYSIS

Market News

Banana Puree Market Key Developments:

Major companies operating in banana puree market are adopting various strategic initiatives such as product developments and mergers & acquisition in order to maintain their competitive position in the global market.

For instance, in January 2019, The Kraft Heinz Company, leading player engaged in manufacturing banana puree and other products, announced the acquisition of Primal Nutrition, LLC, producer of Primal Kitchen branded products. This acquisition is to contribute to expanding product portfolio of The Kraft Heinz Company.

Furthermore, in Feb 2017, Piccolo added to its existing product portfolio by launching new range of individual fruit purees for babies available in five flavors: banana, Stanley plum, mango, Williams pear, and apple.

In September 2018, Coca-Cola India launched Minute Maid smoothie with fruit juice containing milk, fruit purees, and other products. The smoothie is made using various puree and is available in banana and mango variant in the market.

In April 2017, Beyond the Bean added to its existing product portfolio with the launch of its new line Sweetbird fruit purees available in six flavors including strawberry, mango, coconut, raspberry, banana, and passionfruit.