BANANA PUREE MARKET ANALYSIS

Market Challenges And Opportunities

Drivers and Restraints

• Increasing demand for functional beverages and growing demand for baby nutrition food are some of the major factors burgeoning the growth of banana puree market over the forecast period. According to the Coherent Market Insights, global baby food market was valued at US$ 34.95 Billion in 2016 and is expected to reach US$ 60.04 Billion by 2025.
• However the short lifespan of the banana is restraining the growth of the market. Furthermore, fluctuating import prices on banana also hinder the market growth. According to the U.S. Food and Agriculture Organization (FAO), in U.S., the average import prices on banana was USD 957 per tons in 2015, 3.2% above the previous year’s level, due to its increasing demand. However, In European Union, import prices on banana was USD1027.67 per tons in March 2015 and dropped to USD 945.02 per tons by the end of 2015.