BAKE STABLE PASTRY FILLINGS MARKET ANALYSIS

Market Challenges And Opportunities

Global Bake Stable Pastry Fillings Market Drivers:

Increasing consumption of confectionery and bakery products to augment market growth

Rising demand for convenience food and consumer preference for attractive, tasty & textured delicacies has increased the sale of bakery products. Lower price and easy availability are other factors propelling market growth. Moreover, growing use of bakery ingredients in sweets and confectioneries is further anticipated to augment the bake stable pastry fillings market growth.

Growing popularity of pastry fillings among consumers to fuel market growth

Pastry filings are gaining popularity among all age groups. This is attributed to the availability of variety in pastries. For instance, in March 2021, Andros Asia has introduce Fruit Filling – new product of ANDROS Professional range for pastry field. It not only containing up to 40% fruit content, Fruit Filling also have real fruit pieces, which makes cakes more outstanding and appealing by natural fruity flavor.

Global Bake Stable Pastry Fillings Market Opportunities:

Growing demand for vegan food ingredients is expected to provide significant market growth opportunities. For instance, in January 2020, British Bakels has expanded its vegan offerings with the launch of bake-stable fillings. These filings are available in lemon, orange, chocolate, and caramel flavors.

Increasing popularity of gluten-free bakery products is expected to provide additional market growth opportunities. For instance, in April 2019, in response to increased demand for ‘free from’ bakery products, Dawn Foods has improved and expanded its range of gluten free ingredients. Dawn’s gluten free Vanilla Muffin, Chocolate Muffin, Brownie and Chocolate Cake mixes feature new and improved recipes, with UTZ certified sustainably sourced chocolate now included.

Global Bake Stable Pastry Fillings Market Restraints:

Growing health conscious consumers to hamper market growth

Increasing adoption of healthy lifestyle among consumers due to rising prevalence of chronic disease is expected to limit the market growth. Pastry fillings contain harmful ingredients, particularly to the cardiovascular system. Moreover, bake stable pastry fillings are a high-fat food as they contain milk fat, with some products having as much as 16% fat.

International quality standards and regulations to hinder market growth

International bodies such as National Food Safety and Quality Service (SENASA), U.S. Food and Drug Administration (FDA), Canadian Food Inspection Agency (CFIA), World Health Organization (WHO), and Committee on the Environment, Public Health and Food Safety (ENVI) are associated with food safety regulations. These organizations enforce regulations over the use of various chemicals and materials in food processing, directly or indirectly.