BAIJIU MARKET ANALYSIS

Baijiu Market, by Source (Sorghum, Wheat, Barley, Corn, and Rice), by Flavor (Sauce-flavor, Strong-flavor, Light-flavor, Rice-flavor, Sesame-flavor, Chi-flavor, and Others), by Distributional Channel (Specialty Stores, Hypermarkets, Supermarkets, Online Stores, Convenience Stores, and Liquor Stores), and by Region (North America, South America, Europe, Asia Pacific, Middle East and Africa) – Size, Share, Outlook, and Opportunity Analysis, 2022-2028

Key Developments

Key players are adopting inorganic growth strategies such as partnership, merger and acquisition, new product launches in order to gain market share in the global baijiu market.
In April 2019, Jiangsu Yanghe Distillery and Diageo formed joint venture to launch Zhong Shi Ji, whisky in the china market. This new-to-world whisky is carefully and specially crafted by master blenders and distillers from Scotland and China.
In July 2019, Fenjiu launched five varieties baijiu in the United Kingdom to expans its product portfolio and strengthen its position in the market. The company has launched five varities including: Qinghua Fenjiu 30 Years Old 48%, Qinghua Fenjiu 30 Years Old 53%, Zhu Ye Qing Jiu 5 Years Old 38%, Zhu Ye Qing Jiu 30 Years Old 45% and Fenjiu 10 Years Old 45%.
In November 2019, Tembusu Partners Pte Ltd a private equity firm has announced to launch its first China guizhou baijiu fund in partnership with renuhuai city government. The fund will target baijiu foundation spirits within the guizhou region.