BACKGROUND MUSIC MARKET ANALYSIS

Regional Analysis

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North America has emerged as the dominant region in the global background music market. The region is expected to account for 37.5% of the market share in 2024. The region is home to several large multinational music licensors and radio networks that broadcast background music playlists. These companies have established extensive licensing agreements with businesses across various industries like retail stores, restaurants, and public venues to play curated music formats without interruption or DJ voiceovers. Moreover, North America boasts a highly developed commercial real estate infrastructure that has embraced background music as a tool to influence customer moods and perceptions within their premises. As a result, categories like supermarkets, departmental stores, and malls in the U.S. and Canada have the highest deployment of background music systems.

Asia Pacific, on the other hand, is witnessing the fastest growth and has become an important revenue generator within the global background music market. Rapid urbanization and consumerism has led to the proliferation of organized retail and eating outlets across countries like China, India, and Malaysia. Background music providers are leveraging this opportunity by pitching curated audio solutions tailored for the regional tastes of customers and languages. Moreover, rising disposable incomes have made businesses willing to invest in atmospheric elements like background music to enhance customer experience. Certain nations in Southeast Asia like Vietnam and Indonesia are experiencing exponential growth in the development of malls and commercial hubs. Background music providers are partnering with real estate developers in these markets to install customized music solutions during the planning stages itself.