BACKGROUND MUSIC MARKET ANALYSIS

Market Concentration and Competitive Landscape

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Background music builds brand personality

In addition to influencing shopping mindsets, background music shapes how customers perceive a brand. It allows companies to subtly express their values and priorities without being overtly promotional. The right music profile builds an emotional connection between patrons and the business identity. General genre choices like jazz, classical, or modern hits convey a sense of atmosphere that clients come to associate with an establishment. Over time, this builds brand familiarity and a sense of what to expect from that company.

Many retailers use music to reflect their target demographics and ideal customer profile. Coffee shops curate acoustic guitar or piano playlists to portray an image of relaxation.