BABY FOOD MARKET ANALYSIS
Global baby food market faces several challenges. Parents have many options for feeding their babies beyond just jarred purees like fresh homemade foods. Eating habits and tastes are also changing as families experiment with baby-led weaning versus purees. Stricter regulations on ingredients present in formulation challenges to ensure nutritional needs are still met. Sustainability is a growing concern, requiring more eco-friendly packaging solutions. Brand loyalty is low and competition is fierce from brands offering organic, non-GMO or regionally sourced options.
Market Opportunities: Changing Lifestyle
As lifestyles get busier, on-the-go ready-to-feed purees and pouches witness increased demand. Exposure to different flavors from an early age means interest in global or fusion inspired flavors.
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