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Rising Health AwarenessParents today are more conscious about their children's diet and nutrition from a very young age. With easy access to health information online, parents want to ensure their babies get the best start by consuming food that supports development and long-term wellness. This awareness has been a driver for premium baby food products tailored towards specific needs. Many parents prefer organic ingredients certified free of chemicals, GMOs and additives, and are willing to pay extra for products marketed as natural, organic or sourced from sustainable farms for the perceived health benefits. There are parents of babies with allergies, colic issues or other sensitivities looking for hypoallergenic or single-grain varieties tailored for sensitive stomachs. Manufacturers have actively responded with free-from ranges.
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