AYURVEDIC TOOTHPASTE MARKET ANALYSIS

Ayurvedic Toothpaste MarketSize and Trends

The global ayurvedic toothpaste market size was valued at USD 853.55 million in 2021 and is anticipated to witness a compound annual growth rate (CAGR) of 13.41% from 2022 to 2030. Demand for ayurvedic toothpaste is increasing due to the growing consumer preference for environmentally friendly and chemical-free products. Many manufacturers are turning to herbal toothpaste, which contains natural components that promote optimal oral health. Herbal toothpastes also provide excellent protection for teeth. As a result, major market players are focusing their R&D activities to launch new varieties.

Global Ayurvedic Toothpaste Market Trends:

Herbal toothpaste with activated charcoal fusions is a growing trend in the market. Due to, brands, such as Colgate and Pepsodent, have been launching newer toothpaste variants with exotic ingredients, such as activated charcoal, owing to its ability to remove stains and eliminate bacteria and toxins in the mouth.

Expanding e-commerce industry due to growing digital marketing trend is again propelling growth of the market. Online retail represent one of the fastest growing channels in the ayurvedic toothpaste market. Moreover, key players adopting various business strategies to expand their visibility.  For instance, in May 2021, Sri Sri Tattva, India's leading health and wellness brand, collaborated with Bigbasket, India’s leading online retailer. The Bigbasket mobile shopping application has a dedicated section on the mobile shopping app, for ayurveda, which is activated with products and lifestyle tips powered by Sri Sri Tattva for ayurveda.