AYURVEDIC TOOTHPASTE MARKET ANALYSIS

Market News

Global Ayurvedic Toothpaste Market: Key Developments

1. In June 2021, Dabur India announced plans to eliminate the use of the outer paper carton for its toothpaste brand, Dabur Red Paste, in a pilot with Reliance Retail. The move was announced in line with the company’s attempts to reduce packaging waste.
2. In June 2021, Dabur India Ltd commenced the construction of its largest and latest eco-friendly manufacturing facility in Madhya Pradesh. With a phased investment of around INR 550 crore, this new unit is designed to manufacture a range of Dabur's food products, ayurvedic medicines, and health supplements.
3. In July 2019, Dabur India Ltd announced the expansion of its toothpaste portfolio, with the launch of its new Babool Ayurvedic Toothpaste.
4. In March 2021, Colgate-Palmolive India launched a new product, Colgate for Diabetics. As per the company, the new toothpaste is a clinically proven formula with a blend of ayurvedic ingredients, such as madhunashini, neem, jamun seed extract, and amla.
5. In September 2020, Colgate was the official Smile Partner for 6 teams in Dream11 IPL 2020. Colgate’s Smile Icon was made visible across a variety of touchpoints throughout the tournament.
6. In February 2020, Patanjali Group partnered with JHS Svendgaard Retail Ventures to set up its stores at airports across the country. JHS Svendgaard Retail Ventures is a subsidiary of the private-label oral care product manufacturer, JHS Svendgaard Laboratories.