Market News
Global Ayurvedic Toothpaste Market: Key Developments
- In June 2021, Dabur India announced plans to eliminate the use of the outer paper carton for its toothpaste brand, Dabur Red Paste, in a pilot with Reliance Retail. The move was announced in line with the company’s attempts to reduce packaging waste.
- In June 2021, Dabur India Ltd commenced the construction of its largest and latest eco-friendly manufacturing facility in Madhya Pradesh. With a phased investment of around INR 550 crore, this new unit is designed to manufacture a range of Dabur's food products, ayurvedic medicines, and health supplements.
- In July 2019, Dabur India Ltd announced the expansion of its toothpaste portfolio, with the launch of its new Babool Ayurvedic Toothpaste.
- In March 2021, Colgate-Palmolive India launched a new product, Colgate for Diabetics. As per the company, the new toothpaste is a clinically proven formula with a blend of ayurvedic ingredients, such as madhunashini, neem, jamun seed extract, and amla.
- In September 2020, Colgate was the official Smile Partner for 6 teams in Dream11 IPL 2020. Colgate’s Smile Icon was made visible across a variety of touchpoints throughout the tournament.
- In February 2020, Patanjali Group partnered with JHS Svendgaard Retail Ventures to set up its stores at airports across the country. JHS Svendgaard Retail Ventures is a subsidiary of the private-label oral care product manufacturer, JHS Svendgaard Laboratories.