AYURVEDIC TOOTHPASTE MARKET ANALYSIS

Market Challenges And Opportunities

Global Ayurvedic Toothpaste Market Drivers:

Growing prevalence of oral disease is a prime factor driving growth of the global ayurvedic market. According to the World Health Organization, oral diseases pose a major issue for many countries and affect people throughout their lifetime, causing pain, discomfort, disfigurement, and even death. The Global Burden of Disease Study 2017 had estimated that oral diseases affect close to 3.5 billion people, worldwide, with caries of permanent teeth being the most common condition.

Advancement in the technology and continuous innovation has led to launch of new product in the market. For instance, in 2018, Dabur had announced the launch of "Dabur Red Gel" that is packed with potent ayurvedic ingredients, like mint, clove oil, Tomar, and has refreshing gel properties, making it the right blend for protection from dental problems while providing long-lasting freshness. This product was aimed at providing the tried and tested benefits of Ayurveda in a modern-day convenient format.

Global Ayurvedic Toothpaste Market Restraints:

High penetration of conventional toothpaste is expected to act as restraint for the market. The market of conventional toothpaste is highly competitive with the presence of multiple regional and multinational players with enticing claims to cater to the ever-growing demand across the world.

Lack of awareness regarding the health benefits of herbal toothpaste across developing countries such as MEA is again projected to curtail the market growth.

Global Ayurvedic Toothpaste Market Opportunities:

Increasing availability of flavored herbal toothpaste variants is projected to bring bright market opportunities in the near future. For instance, recently Australia-based Desert Essence developed the Tea Tree Oil & Neem Wintergreen toothpaste that contains extracts from the Neem tree, an evergreen tree native to India. These extracts make breath feel fresher, fight mouth bacteria, and whiten teeth, while the tea tree oil’s antiseptic properties prevent gingivitis.

There is a high demand for herbal toothpaste for children which is projected to offer significant growth opportunities for the market players. Growing rate of cavities among kids, along with rise in awareness regarding the benefits of Ayurveda among parents, is projected to augment the market during the forecast period.