Ayurvedic Toothpaste Market, Product Type (Herbal Toothpaste, Natural Toothpaste, and Others), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Pharmacies/Drug Stores, and Others), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Published In : Dec 2024

Code : CMI5292

Pages :124

Formats :

Excel and PDF

Industry : Consumer Goods

Key Takeaways from Analyst

Increasing adoption of natural and herbal dental care products, owing to rising health awareness among consumers can drive the market growth. The perception that ayurvedic toothpaste contains natural ingredients that are better for oral health than conventional toothpaste boosts its demand. Moreover, ayurvedic toothpaste helps solve oral issues like toothache and bleeding gums, offering additional benefits to consumers.

Limitations in the distribution network and availability of ayurvedic toothpaste compared to mainstream brands may hamper the market growth. High costs of natural ingredients make ayurvedic toothpaste more expensive than regular toothpaste, affecting mass consumption.

Asia Pacific region, especially India, dominates the global ayurvedic toothpaste market currently due to deep cultural roots of ayurveda in oral healthcare. Several Indian companies have a wide variety of ayurvedic toothpaste offerings, catering to both domestic and international demand. Meanwhile, North America is witnessing increasing adoption of herbal and natural oral care products and is likely to be the fastest-growing regional market.