Ayurvedic Toothpaste Market, Product Type (Herbal Toothpaste, Natural Toothpaste, and Others), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Pharmacies/Drug Stores, and Others), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Published In : Feb 2025

Code : CMI5292

Pages :124

Formats :

Excel and PDF

Industry : Consumer Goods

Market Challenge- Limited consumer awareness in certain regions about ayurvedic products

While ayurveda-based products have significant popularity and demand in the Indian subcontinent, consumer awareness about the benefits of ayurvedic ingredients remains limited in certain other parts of the world. Many consumers in regions like North America, Western Europe and East Asia are not fully aware about core concepts of ayurveda such as focusing on maintaining balance of tridoshas (vata, pitta, kapha). Educating consumers about these fundamental principles and linking them to visible advantages of using herbal and natural components can help boost the popularity of ayurvedic toothpaste overseas.

Market Opportunity- Expansion of e-commerce platforms for herbal and ayurvedic products

E-commerce platforms have emerged as an influential sales channel for ayurvedic, herbal and natural product companies in recent years. Leading online retailers are dedicating separate sections for ayurvedic dental care and personal hygiene offerings, making these items accessible to a wider geographic catchment. Ayurvedic toothpaste makers can leverage the accelerated growth of e-retail to enter new regional markets by partnering with popular digital marketplaces. Targeted social media campaigns promoting oral as well as overall health benefits may help increase traction for such oral care brands amongst digitally active consumers.