AVOD Services MarketSize and Trends
Global AVOD Services Market size is estimated to be valued at US$ 28.09 Billion in 2023, and is expected to reach US$ 71.16 Billion by 2030, exhibiting a compound annual growth rate (CAGR) of 14.2% from 2023 to 2030
Global AVOD Services Market- Trends
- Rise of Hybrid Models: AVOD platforms may continue to explore hybrid monetization models, combining ad-supported content with premium, subscription-based offerings. This approach allows platforms to cater to different user preferences while diversifying revenue streams.
- Original Content and Exclusive Licensing: The trend of AVOD platforms investing in original content and securing exclusive licensing deals may have intensified. Producing unique and high-quality content remains a crucial strategy to attract and retain viewers in a competitive market.
- Ad Personalization and Targeting Advancements: AVOD platforms are likely to leverage advanced data analytics and artificial intelligence to enhance ad personalization and targeting capabilities further. By serving more relevant ads, platforms can improve user experience and increase ad engagement.
- Integration with Connected Devices and Smart TVs: The integration of AVOD services with various connected devices and smart TVs is likely to continue. This expansion allows viewers to access content seamlessly on multiple screens, catering to their convenience and preferences.
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