AVOD SERVICES MARKET ANALYSIS

AVOD Services Market, By Content Type (Movies, TV Shows, Original Series, News, Sports, User-Generated Content (UGC)), By Platform Type (Standalone AVOD platforms, AVOD offerings within broader streaming services, AVOD-supported social media platforms), By Genre (Drama, Comedy, Action/Adventure, Horror/Thriller, Romance, Sci-Fi/Fantasy, Documentary, Animation), By Device (Mobile devices (smartphones, tablets), Desktop and laptops, Smart TVs, Streaming devices (e.g., Roku, Amazon Fire TV, Apple TV)), By Advertising Format (Pre-roll ads, Mid-roll ads, Post-roll ads, Banner ads, Interactive ads, Native ads), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

Global AVOD Services Market- Recent Developments

New product launches

Pluto TV launches in India: In March 2023, Pluto TV, a free ad-supported streaming service, launched AVOD service in India. The service offers a wide variety of content, including movies, TV shows, news, and sports.
Tubi launches in Latin America: In April 2023, Tubi, another free ad-supported streaming service, launched AVOD service in Latin America. The service offers a wide variety of content, including movies, TV shows, news, and sports.
Amazon launches IMDb TV in the U.K.: In May 2023, Amazon launched IMDb TV, its free ad-supported streaming service, in the U.K. The service offers a wide variety of content, including movies, TV shows, news, and sports.

Acquisition and partnerships

In September 2023, Pluto TV is teaming up with Philips Smart TVs to bring its streaming service to more than 25 countries in Europe and Latin America. This partnership means that people who own Philips Smart TVs will now be able to watch a variety of Pluto TV channels that are perfect for different age groups and cover lots of different types of shows. It’s a great option for people who love to watch a lot of TV in one go.
Pluto TV (a television channel) acquires Xumo (an American internet television and consumer electronics company): In March 2023, Pluto TV acquired Xumo, another free ad-supported streaming service. The acquisition provided Pluto TV access to Xumo’s content library and user base, which helped Pluto TV to become the largest AVOD service in the U.S.
YouTube TV partners with WarnerMedia: In April 2023, YouTube TV (video sharing company) partnered with WarnerMedia (a media company) to bring HBO Max to YouTube TV subscribers. The partnership provided YouTube TV subscribers access to HBO Max’s content library, which included popular shows like "Game of Thrones" and "The Big Bang Theory."
Amazon Prime Video (a television channel) partners with Discovery (Cable channel): In May 2023, Amazon Prime Video partnered with Discovery to bring Discovery+ to Amazon Prime Video subscribers. The partnership gave Amazon Prime Video subscribers access to Discovery+’s content library, which included popular shows like "The Bachelor" and "90 Day Fiance."