AUTOMOTIVE SUNROOF MARKET ANALYSIS
Vehicle costs are rising due to increasing raw material prices and new safety regulations, thus, leaving consumers with less discretionary income for luxury items like sunroofs.
Customers also have concerns about the weight sunroofs add to vehicles and their impact on fuel efficiency. Manufacturers must overcome these perceptions with advanced lightweight materials and energy-efficient designs.
Market Opportunity: Growing popularity of open-air driving experiences
Rising income in developing nations allows drivers to afford vehicles with optional features. Manufacturers can tap into this emerging demand by offering affordable sunroof models.
Growing popularity of open-air driving experiences also allows opportunities to market sunroofs as a way for customers to feel more connected to the outdoors from within their vehicles.
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