AUTOMOTIVE STEERING WHEEL MARKET ANALYSIS
Automotive Steering Wheel Market: Competitive Background
Key players operating in the global automotive steering wheel market include Autoliv Inc., Takata Corporation, ZF TRW Motorized Holdings Corp., Key Safety Systems Inc., Nihon Plast Co., Ltd., and Tokai Rika Co. among others. Development in technology and increasing geographic presence are the strategies adopted by the key players to retain market position. For instance, In December 2017, ZF launched a new steering wheel that provides the support to Level 3 automated functions, which directly enhance the driving functionality. The system controls the gesture via graphic displays to enhance communication between driver and vehicle, and advanced hands-on detection technology will also provide the clearest feedback to the driver. Hence, the advanced steering wheel concept will enhance safety and driver awareness.
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