AUTOMOTIVE RADAR MARKET ANALYSIS
Key players operating in the global automotive radar market include Continental AG, Denso Corporation, Robert Bosch GmbH, Infineon Technologies AG, Valeo, NXP Semiconductors, HELLA KGaA Hueck & Co., Texas Instruments Incorporated (TI), Autoliv Inc., and ZF Friedrichshafen AG.
Major players are adopting product development strategies for strengthening their foothold in the market. For instance, in 2017, DENSO Corporation developed 24-GHz submillimeter-wave rear and side radar sensor to help enhance vehicle safety systems. This sensor is part of the automotive system, which helps drivers identify and navigate around other vehicles when changing lanes or reversing out of a parking space, and controls the autonomous emergency braking function to avoid imminent collisions. Thus, in turn, is expected to offers Denso Corporation a competitive edge in the global market.
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