AUTOMOTIVE PEDESTRIAN PROTECTION SYSTEMS (PPS) MARKET ANALYSIS

Market Challenges And Opportunities

Automotive Pedestrian Protection Systems (PPS) Market - Drivers:

Inclination of consumers towards the market

Increasing inclination of consumers towards safe, comfortable, and convenient automobile systems is driving growth of the market. Furthermore, high prevalence of road accidents is fueling growth of the market. Therefore, such factors are propelling demand for stringent regulations by government regarding Antilock Braking Systems (ABS), Advanced Driver Assistance Systems (ADAS), Electronic Brake-Force Distribution (EBD), Tire Pressure Management Systems (TPMS), and airbags across the globe to enhance user safety. For instance, in 2008, the U.S. Congress Transport Recall Enhancement, Accountability and Documentation (TREAD) Act mandated the deployment of tire pressure monitoring system (TPMS) technology in all passenger vehicles to enhance driver and passenger safety by means of a dashboard warning system.

Advancement in radar system

Advancement in radar system is one of the major drivers for growth of the global automotive pedestrian protection systems market. Radars are necessary in advanced autonomous driving system. It provides warning to the driver regarding potential collisions and can be used to avoid blind spot crashes. Radar sensors are responsible for collecting vital information such as range, angle, and Doppler velocity. This information is used to determine the driving situation and give warning to the driver in potentially dangerous situations.

Automotive Pedestrian Protection Systems (PPS) Market - Opportunities:

Advancements in technology

The development of advanced sensor technologies such as LiDAR, radar, and cameras, combined with AI and machine learning algorithms, is enhancing the accuracy and reliability of pedestrian detection and collision avoidance systems. This presents opportunities for companies to develop and commercialize innovative PPS technologies.

Electric and autonomous vehicles

 With the increasing popularity of electric and autonomous vehicles, there is a growing need for PPS systems that can integrate with these technologies. The development of PPS systems that are compatible with electric and autonomous vehicles presents a significant opportunity for the industry.

 Automotive Pedestrian Protection Systems (PPS) Market - Restraints:

High cost for implementing safety features

high cost for implementing safety features for pedestrian protection is restraining growth of the market. For instance, airbags have some limitations such as it inflates just once on impact, after which it needs to be replaced. Moreover, it is expensive and hence, the requirement for installation of airbag every time will be cost nominal.

 Regulatory Compliance

Compliance with safety regulations and standards can be a challenge for manufacturers of PPS systems. Meeting regulatory requirements can require significant investments in research and development, testing, and certification