Automotive Infotainment MarketSize and Trends

The Global Automotive Infotainment Market was valued at US$ 27.4 Billion in 2022 and is forecast to reach a value of US$ 48.7 Billion by 2030, exhibiting a CAGR of 7.6% between 2023 and 2030.

Global Automotive Infotainment Market is segmented in to By System: Entertainment System (Audio System, Video System), Connectivity (Hands Free Call, USB Bluetooth, Wi-Fi Route), and Driver Assistance (Traffic Message Channel (TMC), Adaptive Cruise Control (ACC), GPS Navigation System (GPS)). By Vehicle Type: Passenger Cars (Compact & Mid-size, Premium, Luxury), Light Commercial Vehicle, Heavy Commercial Vehicle (Buses, Trailers, Trucks). By Sales Channel: OEM, Aftermarket

Global Automotive Infotainment Market- Trends:

Integration of Advanced Connectivity

The integration of advanced connectivity features, such as 5G, Wi-Fi, and Bluetooth, is a prominent trend in the automotive infotainment market. This enables seamless connectivity between vehicles and external devices, allowing for enhanced multimedia streaming, real-time navigation updates, and personalized user experiences.

In Feb 2023, Qualcomm Technologies, Inc announced the latest addition to its growing Snapdragon Digital Chassis™ connected car technology portfolio with its Snapdragon Auto 5G Modem-RF (Radio Frequncy) Gen 2. As Qualcomm Technologies’ most advanced automotive modem-RF (Radio Frequency) system available, it features high performance processing power and up to 200 MHz of network capacity to support reliable, low-latency connectivity for safe, intelligent and immersive riding experiences. Equipped with the latest advancements in 5G,

Increasing Demand for Personalization and Customization

Consumers are seeking personalized infotainment experiences that align with their preferences and lifestyles. This has led to an increased demand for customizable infotainment systems that allow users to tailor settings, themes, and content according to their individual needs.

With a new UI (User Interface) of maruti suzuki’s SmartPlay Pro/ Smartplay Pro+ lets you customize your viewing experience as per your preference. Personalize the wallpaper, re-arrange widgets, get shortcuts to frequently used features and add your favourite contact for quick access.

Global Automotive Infotainment Market- Opportunities:

Integration of Voice Assistants and AI

The integration of voice assistants and artificial intelligence (AI) technologies provides an opportunity to enhance user experiences and offer hands-free control of infotainment systems. Voice-activated commands and AI-driven personalization can enable intuitive interactions, voice-based navigation, and personalized recommendations, making driving safer and more convenient.

In June 2023, Mercedes-Benz brings ChatGPT to MBUX vehicles for U.S. customers via Microsoft Azure OpenAI Service Mercedes-Benz is further expanding the use of artificial intelligence and integrating it into the voice control of its vehicles as the next step. By adding ChatGPT, voice control via the MBUX Voice Assistant’s Hey Mercedes will become even more intuitive. An optional beta programme will start June 16, 2023 in the U.S. for over 900.000 vehicles equipped with the MBUX infotainment system

Augmented Reality (AR) and Heads-Up Display (HUD)

The integration of AR and HUD technologies into automotive infotainment systems can enhance the driver's situational awareness. By overlaying essential information such as navigation directions, speed limits, and safety alerts onto the windshield, AR and HUD offer a more intuitive and less distracting driving experience.

January 2023 HARMAN, an automotive technology company and subsidiary of Samsung Electronics Co., Ltd. focused on designing consumer experiences at automotive grade, today unveiled HARMAN Ready Vision, a set of Augmented Reality (AR) head-up display (HUD) hardware and AR software products to enhance driver safety and awareness. Ready Vision’s AR software integrates with vehicle sensors to deliver immersive audio and visual alerts that empower the driver with critical knowledge and information, in a timely, accurate and non-intrusive manner.