Market Challenges And Opportunities

Global Automotive Infotainment Market- Restraints:

High Costs

The high cost of automotive infotainment systems remains a key consideration in the industry. Automotive infotainment systems incorporate advanced technologies and features that enhance the driving experience and provide various functionalities, such as multimedia, connectivity, navigation, and communication. These systems require sophisticated hardware, software, and integration processes, which contribute to their higher price compared to traditional audio systems. Additionally, the inclusion of high-resolution displays, touchscreen interfaces, voice recognition, connectivity options, and integration with mobile devices further adds to the cost. Automakers and technology suppliers continually strive to strike a balance between offering innovative and feature-rich infotainment systems while considering cost-effectiveness and affordability for consumers.

Regulatory and Safety Compliance

Automotive infotainment systems need to comply with stringent regulatory standards, especially regarding driver distraction and safety. Meeting these requirements may limit the inclusion of certain features or increase the complexity of user interfaces to ensure safe usage.

Global Automotive Infotainment Market- Drivers:

Integration of Smart Features

The integration of smart features, such as connected car technology, internet of things (IoT) connectivity, and vehicle-to-everything (V2X) communication, has played a significant role in driving the automotive infotainment market. These features enable real-time data exchange, remote vehicle control, and enhanced safety and convenience features.

In November 2021 Giesecke+Devrient (G+D) is launching SmartSIM CX Luna1.3M, a new range of security chips for the automotive industry. They are based on Infineon‘s next generation SLI37 automotive security controller and offer a multifunction platform for eSIM applications, IoT and digital car key solutions.

Focus on Driver Assistance and Safety

Automotive infotainment systems now incorporate advanced driver assistance systems (ADAS) and safety features, including collision warning systems, blind spot detection, lane departure warning, and adaptive cruise control. The integration of these features within infotainment systems enhances driver safety and contributes to the market's growth.

In Jun 2023, German multinational and automotive parts manufacturer, Continental AG, has launched a new cost-optimised ‘Smart Cockpit High-Performance Computer’ for OEMs. Unlike existing in-vehicle systems that utilise several on-board computer hardware units to support functions such as instrumentation and infotainment, Continental’s new Smart Cockpit HPC integrates multiple functions in a single box.

Global Automotive Infotainment Market- Opportunities:

Integration of Voice Assistants and AI

The integration of voice assistants and artificial intelligence (AI) technologies provides an opportunity to enhance user experiences and offer hands-free control of infotainment systems. Voice-activated commands and AI-driven personalization can enable intuitive interactions, voice-based navigation, and personalized recommendations, making driving safer and more convenient.

In June 2023, Mercedes-Benz brings ChatGPT to MBUX vehicles for U.S. customers via Microsoft Azure OpenAI Service Mercedes-Benz is further expanding the use of artificial intelligence and integrating it into the voice control of its vehicles as the next step. By adding ChatGPT, voice control via the MBUX Voice Assistant’s Hey Mercedes will become even more intuitive. An optional beta programme will start June 16, 2023 in the U.S. for over 900.000 vehicles equipped with the MBUX infotainment system

Augmented Reality (AR) and Heads-Up Display (HUD)

The integration of AR and HUD technologies into automotive infotainment systems can enhance the driver's situational awareness. By overlaying essential information such as navigation directions, speed limits, and safety alerts onto the windshield, AR and HUD offer a more intuitive and less distracting driving experience.

January 2023 HARMAN, an automotive technology company and subsidiary of Samsung Electronics Co., Ltd. focused on designing consumer experiences at automotive grade, today unveiled HARMAN Ready Vision, a set of Augmented Reality (AR) head-up display (HUD) hardware and AR software products to enhance driver safety and awareness. Ready Vision’s AR software integrates with vehicle sensors to deliver immersive audio and visual alerts that empower the driver with critical knowledge and information, in a timely, accurate and non-intrusive manner.

Global Automotive Infotainment Market- Trends:

Integration of Advanced Connectivity

The integration of advanced connectivity features, such as 5G, Wi-Fi, and Bluetooth, is a prominent trend in the automotive infotainment market. This enables seamless connectivity between vehicles and external devices, allowing for enhanced multimedia streaming, real-time navigation updates, and personalized user experiences.

In Feb 2023, Qualcomm Technologies, Inc announced the latest addition to its growing Snapdragon Digital Chassis™ connected car technology portfolio with its Snapdragon Auto 5G Modem-RF (Radio Frequncy) Gen 2. As Qualcomm Technologies’ most advanced automotive modem-RF (Radio Frequency) system available, it features high performance processing power and up to 200 MHz of network capacity to support reliable, low-latency connectivity for safe, intelligent and immersive riding experiences. Equipped with the latest advancements in 5G,

Increasing Demand for Personalization and Customization

Consumers are seeking personalized infotainment experiences that align with their preferences and lifestyles. This has led to an increased demand for customizable infotainment systems that allow users to tailor settings, themes, and content according to their individual needs.

With a new UI (User Interface) of maruti suzuki’s SmartPlay Pro/ Smartplay Pro+ lets you customize your viewing experience as per your preference. Personalize the wallpaper, re-arrange widgets, get shortcuts to frequently used features and add your favourite contact for quick access.