Market News

Global Automotive HUD Market: Key Developments

Major market players are focusing on product launches in order to enhance their product portfolio. For instance,

On 15 March, 2023 BMW has revealed a new head-up display, called BMW Panoramic Vision, which will launch alongside the first models built on its Neue Klasse platform. The new HUD projects across the full width of the windscreen, offering a unique interaction point and information surface for all vehicle occupants.

In March, 2023 Genesis, have recently broadened HUD horizons with larger, crisper, more data-rich displays. Powered by Qualcomm processing and AI navigation software from Phiar Technologies, hopes to push into the mainstream with its AR HUD 2.0. Its advances include an integrated eye-tracking camera to accurately match AR images to a driver’s line of sight.

On January 4, 2023 – HARMAN, an automotive technology company and subsidiary of Samsung Electronics Co., Ltd. focused on designing consumer experiences at automotive grade, today unveiled HARMAN Ready Vision, a set of Augmented Reality (AR) head-up display (HUD) hardware and AR software products to enhance driver safety and awareness. Ready Vision’s AR software integrates with vehicle sensors to deliver immersive audio and visual alerts that empower the driver with critical knowledge and information, in a timely, accurate and non-intrusive manner.

In July 2022, TomTom has revealed that the latest iteration of their comprehensive navigation solution will be incorporated into Opel's new Astra. This updated version includes over-the-air updates for up-to-date and precise maps, seamless integration with convenient connected services, and new advanced driving assistance system (ADAS) safety features based on map data.