AUTOMOTIVE HUD MARKET ANALYSIS

Market Challenges And Opportunities

Global Automotive HUD Market- Drivers:

Enhanced Driving Safety

Automotive HUD systems provide real-time information, such as speed, navigation instructions, and warning alerts, directly in the driver's line of sight. By eliminating the need for the driver to look away from the road, HUDs enhance driving safety by reducing distractions and improving situational awareness.

In Jan, 2021 Panasonic Automotive has introduced its new Augmented Reality (AR) Head-up Display for vehicles at the ongoing CES 2021. The new technology from Panasonic can detect speed of moving objects from afar, detect pedestrians and guide for a seamless, more engaged and informed driving experience

Growing Demand for Advanced Driver Assistance Systems (ADAS)

The increasing integration of ADAS features, such as lane departure warning, adaptive cruise control, and collision warning systems, is driving the demand for automotive HUDs. HUDs can display critical ADAS information, ensuring that drivers are aware of potential hazards and can respond quickly.

In Jul, 2022, Mahindra & Mahindra is in the process of implementing ADAS 2+ levels for both its ICE as well as upcoming Born Electric range with integrated head up display.

Restraints & Challenges:

• Display Quality and Visibility
• Windshield Design Limitations

Global Automotive HUD Market- Opportunities:            

Integration with Advanced Technologies

Automotive HUDs can be integrated with emerging technologies such as augmented reality (AR) and virtual reality (VR). This integration opens up opportunities for more immersive and interactive driving experiences, providing drivers with enhanced information and entertainment options.

In Jan, 2022, Mercedes-Benz has announced the first all-electric sedan from the company Mercedes-Benz EQS launching with features like augmented-reality (AR) navigation system and color head-up display. Digital street signs and other graphics are superimposed over a camera view on the EQS’s much-hyped “Hyperscreen” a 142-centimeter (56-inch) dash-spanning wonder that includes a 45-cm (17.7-inch) OLED center display

Expansion into Mid and Entry-Level Vehicle Segments:

While HUDs have primarily been adopted in luxury and premium vehicle segments, there is an opportunity to expand their presence in mid-range and entry-level vehicles. As technology advances and production costs decrease, automotive HUDs can become more accessible to a wider range of consumers.

In Feb, 2023, Maruti Suzuki has announced a series of upgrades for the Baleno hatchback, XL6 and Ertiga MPVs. As part of the upgrades, variants of the three models that feature the automaker’s SmartPlay Pro and Pro+ infotainment systems will now get Wireless Android Auto and AppleCarPlay connectivity