Market Challenges And Opportunities

Global Automotive Embedded Systems Market- Drivers

Increasing Demand for Infotainment

The scope of infotainment systems is expanding to include more safety features, additional functionality, and entertainment options for car occupants in light of the evolving mobility industry. Through Wi-Fi and Bluetooth connectivity, users of smartphones can access messages and information, making it easier to work while on the go. With digital assistants, multiple screens, and a variety of input options, these infotainment systems provide a digital experience in automobiles. The joining of computerized interfaces permits auto providers and OEMs to make interfaces that show continuous information in a more reasonable way. Additionally, the digital interfaces grant manufacturers access to a wider range of functions, making it possible for them to carry out a variety of safety-critical functions, such as Advanced Driver Assistance Systems (ADAS). For Instance, example is the Tesla Model S. All the information needed to remotely and immediately assist the driver with almost any vehicle-related issue is sent to the Tesla cloud, eliminating the need for the driver to physically be there. Customer feature and service updates are possible with a connected infotainment system.

Global Automotive Embedded Systems Market- Opportunities

The automotive embedded system market is currently growing at a rapid pace. This is due to the increasing demand for advanced vehicles equipped with various safety and comfort features. Embedded systems are playing a vital role in providing these features.

Some of the major market opportunities for automotive embedded systems are:

Advanced driver assistance systems (ADAS)

ADAS is one of the key areas of focus for automotive manufacturers and suppliers. These systems provide adaptive cruise control, blind spot detection, and lane departure warning by making use of a variety of sensors and cameras. For instance, Continental AG, a multinational German manufacturer of automotive parts, introduced new sensors in May 2022 to safeguard the battery of electrified vehicles. By introducing two brand-new sensors for electrified vehicles, Continental is expanding its extensive sensor portfolio: the battery impact detection system (BID) and the current sensor module (CSM).

In March 2022, Renesas Electronics Corporation,( Japanese semiconductor manufacturer) announced the expansion of its collaboration with Honda in the field of advanced driver-assistance systems (ADAS). Honda adopted Renesas' R-Car automotive system on a chip (SoC) and RH850 automotive MCU for its Honda SENSING Elite system featured in the Legend, which went on sale in March 2021. Honda SENSING Elite incorporates advanced technology that qualifies for Level 3 automated driving

Connected cars

Connected cars are another major growth area for automotive embedded systems. These systems enable vehicles to connect to the internet and exchange data with other connected devices. This data can be used for a variety of purposes, such as infotainment, navigation, and diagnostics.

Electric vehicles

Electric vehicles are another major growth area for automotive embedded systems. These vehicles require high-performance and reliable control systems to manage the battery, motor, and other electrical components.

Global Automotive Embedded Systems Market- Restraints

High cost of automotive embedded systems

The high cost of automotive embedded systems is one of the major restraints. The systems are expensive and the cost is further increased by the need for regular updates and maintenance. This is a major concern for original equipment manufacturers (OEMs) as they have to bear the brunt of the cost.

Lack Of Standardization

There are multiple standards for automotive embedded systems, which makes it difficult for OEMs to choose the right system for their vehicles. This also leads to increased costs as OEMs have to invest in multiple systems to be compatible with all the standards.

Complex Architecture Of Automotive Embedded Systems

The systems are designed to perform multiple functions and are integrated into the various systems of the vehicle. This makes it difficult to design and develop these systems. Despite the restraints, the automotive embedded system market is expected to grow at a rapid pace in the coming years. The increasing demand for advanced features in vehicles and the need for better safety and security features will drive market growth.

Figure 2. Global Automotive Embedded Systems Market Share (%), By Component, 2022