AUTOMOTIVE ELECTRONICS MARKET ANALYSIS

Market Concentration and Competitive Landscape

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Growing Trend of Connectivity and Infotainment Systems in Vehicles

Vehicles are increasingly becoming mobile networking devices and there has been huge demand for advanced connectivity and digital capabilities from drivers and passengers. Technologies like embedded telematics control units, multimedia, and navigation systems, and smartphones integrations that allow features like in-vehicle apps  witnesses widespread adoption. Consumers want to be constantly connected even while driving and access entertainment, information and productivity features seamlessly within their vehicles. This has pushed automakers to equip even basic trim level vehicles with touchscreen infotainment systems, advanced connectivity features like wifi hotspots, advanced speech recognition and connectivity options like Apple CarPlay and Android Auto. Cloud-based technologies are also enhancing vehicle-to-vehicle and vehicle-to-infrastructure communication capabilities. With high-speed in-vehicle data networks automotive electronics are allowing safer, more informative and seamless driving experience through growth of connected services. The rise of mobility-as-a-service business models and autonomous driving trials can boost integration of advanced digital capabilities in vehicles. Connectivity and always-on vehicle infotainment systems are becoming significantly important purchasing considerations for consumers.