AUTOMOTIVE CLOUD MARKET ANALYSIS

Key Developments

• In December 2023, Renesas Electronics Corporation, a leading provider of advanced semiconductor solutions, introduced a new cloud-based development environment designed to streamline the software design process for automotive AI engineers. The AI Workbench is a comprehensive virtual development environment that enables engineers to design, simulate, and fine-tune automotive software within the cloud. This innovative platform empowers developers to work more efficiently and effectively, leveraging Microsoft Azure services and built-in tools like Visual Studio Code and Renesas' SDK.
• In November 2023, Salesforce launched new innovations in its Automotive Cloud, designed to help automotive companies harness data and artificial intelligence to provide more personalized in-car experiences, manage fleets efficiently, and simplify auto lending and leasing processes. This cloud-based solution aims to unify automaker data from various sources, including vehicle telematics, service records, and customer information, to deliver real-time, contextualized insights and personalized experiences for drivers.
• In March 2022, Wipro Limited, a prominent global IT, consulting, and business process services company, introduced its "Cloud Car" platform. This innovative platform provides automobile manufacturers with an integrated, cloud-native software solution, backed by an end-to-end cybersecurity system, to accelerate innovation at a lower cost and ensure software-defined vehicles (SDVs) remain digitally relevant for years to come.
• In November 2021, Wipro introduced Click-Shift-Drive, a cloud-based automotive e-commerce solution designed to streamline the car-buying process. This end-to-end solution enables automakers and dealers to offer a seamless experience, from research and loan approval to purchase and delivery, leveraging Salesforce technologies and augmented reality capabilities. Key features include rapid deployment in just eight weeks and the ability to cater to the growing demand for online car-buying, with 50% of car-buying journeys already beginning online.