One of the key challenges for the global automotive cloud market is data security and privacy concerns from automobile owners and manufacturers. As vehicles become more connected, there is a greater risk of cyber-attacks and hacking into critical vehicle systems. Ensuring secure and trusted data transmission across different networks and protecting sensitive user and vehicle information from unauthorized access will be a major hurdle for original equipment manufacturer (OEMs) to address.
Market Opportunities: Connected Vehicle Technologies and Over-the-Air Updates
The rising demand for connected vehicle technologies and over-the-air updates provides an opportunity for cloud service providers to partner with automakers. There is also a need for customized cloud solutions that can scale across global vehicle fleets. The push towards autonomous driving and new mobility services will further drive the need for cloud-based applications for mapping, navigation, and vehicle-to-everything.
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