AUTOMOTIVE AC FILTER MARKET ANALYSIS

Market Challenges And Opportunities

Global Automotive AC Filter Market Drivers:

Regulations for greenhouse gas emissions should be established.

Growing environmental concerns and initiatives to cut greenhouse emissions have led to the introduction of regulations pertaining to the release of greenhouse gases over the past couple of decades. To track particle emissions, government organizations from around the world have developed vehicle emission standards. The Corporate Average Fuel Economy (CAFE) standard created by the United States, the Euro emission standards created by the European Union, and the Japanese long-term emission requirements are a few examples of current emission laws in use. In order to lower the emissions from automobiles, air filters are also used. Air filters use a specific kind of filtering media like cloth, sintered metal, or ceramic to capture and remove dry particles and contaminants like germs, dust, and pollen from the air passing through them.

The demand for cleaner air inside vehicles is rising as awareness of air pollution and its effects on human health grows. Pollutants can be removed and indoor air quality can be improved with the help of automotive AC filters.

Growing demand for comfort and convenience.

Customers are requesting more convenient and comfortable driving experiences. Driving can be made more comfortable and enjoyable with the aid of an AC system that is running properly and has a clean, efficient filter. Luxury cars come standard with advanced safety features and cutting-edge technology. Heated and cooled seats, airbags, a blind-spot intervention system, and cabin air filtration are examples of comfort features found in luxury vehicles. The demand for luxury vehicles has recently increased as a result of these features. Luxury car producers are also offering cars with improved air filtration systems to make the ride for the passengers inside the car more comfortable.

For instance, in September 2021, S90 and XC60 models by Volvo Swedish multinational manufacturer of luxury vehicles received updates. The advanced Volvo models have an air cleaner system that filters the cabin's air and displays the air quality on the infotainment screen. A built-in assistant on this Google-powered system offers smartphone-like functionality.

Global Automotive AC Filter Market Opportunities:

Increasing environmental regulations and standards for vehicle emissions

Vehicles that emit harmful gases like hydrocarbons (HC), nitrogen oxide (NOx), carbon dioxide (CO2), and others are subject to strict emission standards set by regulatory and governmental bodies around the world. For instance, the US Environmental Protection Agency (EPA) implemented new regulations in December 2021 that are so stringent that the EPA predicts that up to 67 percent of new cars sold in 2032 may need to be electric in order for automakers to comply.

In India, new automobile emission rules took effect in April 2023. Real Driving Emissions, or RDE norms, which are more stringent than current Bharat Stage Emission Standards 6 (BS6emission standards, have been implemented by the government. Manufacturers of automobiles will have to display real-time emissions information for their models under the new regulations.

• Regulations for greenhouse gas emissions should be established
• Growing demand for comfort and convenience

Global Automotive AC Filter Market Restraints:

Use of filters made locally by manufacturers as well as non-replaceable/washable filters

These local and regional businesses mainly target the aftermarket demand for car filters because they can be sold with smaller profit margins, at lower prices, and with greater accessibility, which puts established companies in fierce competition. Because these local or regional players sell car filters at lower prices, they pose a challenge to established businesses when OE-recommended filters need to be changed. The expectation that many local suppliers will offer products that comply with OE recommendations at comparable lower prices restrains the growth of major suppliers' aftermarket businesses. Since they all have the potential to do so, the market's growth during the forecast period may be hampered.

Technological Limitations

The automotive AC filter market is also constrained by technological limitations, particularly when it comes to integrating and modifying filters for particular vehicle makes and models. It can be difficult to create filters that fit into ever-more-complex HVAC systems while still delivering the best possible performance and air quality.                       

Global Automotive AC Filter Market Restraints:

Use of filters made locally by manufacturers as well as non-replaceable/washable filters

These local and regional businesses mainly target the aftermarket demand for car filters because they can be sold with smaller profit margins, at lower prices, and with greater accessibility, which puts established companies in fierce competition. Because these local or regional players sell car filters at lower prices, they pose a challenge to established businesses when OE-recommended filters need to be changed. The expectation that many local suppliers will offer products that comply with OE recommendations at comparable lower prices restrains the growth of major suppliers' aftermarket businesses. Since they all have the potential to do so, the market's growth during the forecast period may be hampered.

Technological Limitations

The automotive AC filter market is also constrained by technological limitations, particularly when it comes to integrating and modifying filters for particular vehicle makes and models. It can be difficult to create filters that fit into ever-more-complex HVAC systems while still delivering the best possible performance and air quality.