AUSTRALIA & NEW ZEALAND HERBAL SUPPLEMENTS MARKET ANALYSIS

Market Challenges And Opportunities

Australia & New Zealand Herbal Supplements Market - Growth Drivers

• Increasing Population of Baby Boomer

Increasing population of baby boomer in Australia & New Zealand is boosting  demand for herbal supplements, and this is expected to drive the   market growth over the forecast period. According to a report by the Australian Population Research Institution, the population aged above 60 years is estimated to increase by 86% during 2011 to 2031 in the region. This factor is also expected to drive the market growth. Therefore, increasing baby boomer population is expected to drive the market growth of herbal supplements.

• Rising Awareness Regarding The Health Benefits of Herbal Supplements 

Rising awareness regarding the health benefits of herbal supplements in Australia is expected to drive the market growth. Shifting consumer preferences towards maintaining a healthy lifestyle has boosted consumption of herbal ingredients. Moreover, adults in Australia prefer herbal supplements, as consumption of these supplements does not have any side-effects, and are rich in vitamins and minerals. Thus, these factors are expected to drive  the market growth of Australia & New Zealand herbal supplements.

Australia & New Zealand Herbal Supplements Market - Restraints

• Availability of Pseudo Natural Herbal Supplements

Availability of pseudo natural herbal supplements is expected to hinder the market growth of Australia &New Zealand herbal supplements. Pseudo natural herbal supplements are conventional herbal supplement products that are marketed as ‘herbal supplements’, due to the presence of some herbal ingredients and consumers find difficulty in identifying herbal and conventional supplements. This factor is expected to restrict the market growth of Australia & New Zealand herbal supplements. Furthermore increasing population of baby boomer in Australia & New Zealand t is expected to witness significant market growth duing forecast period.

• Impact the Effectiveness of the Drugs

Not everyherbal supplements are good for health, some of supplement has severe allergic reactions as it contain the active ingredient that has a strong effect on the body. It can also increase the risk of bleeding in a person after surgery. Furthermore, if these products are consumed in combination with other drugs, it can impact the effectiveness of the drugs. This factor is expected to hinder the market growth. Furthermore rising the awareness of herbal supplement is expected to witness significant market growth duing forecast period.

• Increasing Application of Herbal Supplements in Beauty Care Products

Increasing application of herbal supplements in skin care products  is expected to offer new growth opportunity to the market. Beauty supplements contain natural ingredients that helps in repairing damaged skin, and in treating other age-related skin conditions such as wrinkles. Moreover, growing awareness regarding the skin benefits of using herbal ingredientsor herbal supplements in skincare and cosmetic products also is also expected to drive the market growth.