Players are increasingly adopting various off-the-shelf business strategies such as providing services in conjunction with mobile subscriptions, providing enhanced music management and preferences, and diversifying applications to strengthen their foothold in the audio streaming market. Major industry participants in this market include Apple Inc., Deezer, Alphabet Inc., Guvera Ltd., Hungama.com Pvt. Ltd., Microsoft Corp., Pandora Media Inc., Rhapsody International Inc., Saavn, LLC, Slacker Inc., and Spotify.
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