ATMOSPHERIC FOAM PACKAGING MARKET ANALYSIS

Market Challenges And Opportunities

Driver:

Increasing health and hygiene awareness:

Increasing health and hygiene awareness is expected to drive atmospheric foam packaging market growth over the forecast period. Several market players are focusing on creating awareness among consumers. For instance, in 2022, CDC Centers for Disease Control and Prevention U.S. launched Life is Better with Clean Hands, a new national campaign designed to motivate adults to make clean hands part of their daily lives.

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Restraint:

Alternative available as Airless foam dispenser packaging:

Airless foam dispenser packaging is an alternative to atmospheric foam packaging, where, it allows users to use over 95% of the contents of the bottle, which is much higher than atmospheric foam pump. This is expected to increase demand for airless pump packaging and is expected to hamper the atmospheric foam packaging market over the forecast period. For instance, in June 2022, Seacliff Beauty ia a beauty packaging industry launched its metal-free Mono-Material Airless System Packaging, comprising 100% polyethylene (PE), allowing for easy disposal, collection, and recycling. The packaging is also available in sugarcane PE.