ATHLETIC TAPE MARKET ANALYSIS

Athletic Tape Market, By Product Type (Cloth Tape and Kinesiology Tape), By Application (Ankle Support, Knee Support, Shoulder Support, Wrist and Hand Support, and Muscle Support),By End User (Professional Athletes, Amateur Athletes, and Hospitals and Clinics),By Distribution Channel (Online Retail, and Offline Retail),By Brand (Leading Brands and Private Brands), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

In 2023, KT announced a new distributor partnership along with the all-new exclusive KT Tape PRO for Sports Med Professionals
Kinesio Tex Gold FP Tape by Kinesio Taping: This tape is made with a new, gold-infused adhesive that is said to be more durable and provide better support. In 2023, Kinesio Taping introduced the Kinesio Tex Gold FP, which features enhanced and patented Fingerprint (FP) technology and a patented Nano Touch stimulation to the epidermis and superficial layers of the skin.
In April 2023, KT Tape announced its rebranding to Kinesio Tape. The rebrand features a new logo, visual identity, packaging, website, and the launch of its new brand campaign “Crush Every Moment”
In October 2023, Kinesiology tape brand KT entered a collaboration with Boxout, a national distributor in the field of sports medicine. Both the companies launching the new exclusive KT Tape Pro for Sports Med Professionals and building awareness for the KT Tape mobile application as a tool for sports medicine professionals and their users.