ATHLETIC TAPE MARKET ANALYSIS
The global athletic tape market faces various challenges. Increased competition from substitute products, such as braces and sleeves, is threatening the market share of athletic tape. Moreover, stringent regulations pertaining to raw material sourcing and product quality are negatively impacting small manufacturers. Volatility in raw material prices owing to supply chain disruptions poses another challenge.
Market Opportunities: Rising participation in sports and physical activities
Rising participation in sports and physical activities worldwide is driving the need for the prevention and treatment of muscle injuries. Additionally, increased awareness about advantages of pre-exercise and post-exercise taping is fueling the sales of athletic tapes. Growing e-commerce channels are helping manufacturers to expand their reach among consumers. Key players can further explore opportunities in developing lightweight and breathable variants to strengthen their product portfolio.
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