ASIA TELESHOPPING MARKET ANALYSIS

Asia Teleshopping MarketSize and Trends

Exposure to large viewership and introduction of quality products are expected to provide major traction to the industry

Buying time slots on popular channels for infomercials that cater to large home audiences has led to increased product sales and high profit margins. Moreover, introducing high quality and branded products that can enhance consumer inclination will continue to provide significant boost to the market. Participants are increasingly involved in introduction of cutting edge products such as fitness products that can improve personal fitness with minimum efforts, consumables to improve health and accessories at highly competitive prices. Additionally, these products offerings are made highly attractive through associated benefit guarantees, cashback offers and other complementary products. The high visual impact created by product demonstrations that highlight the various unique features of the product has a greater influence on consumers, as compared to other advertising mediums such as A2P SMS or ecommerce websites are expected to drive the teleshopping market over the forecast period.