Market Challenges And Opportunities

Increasing number of websites and mobile applications are expected to challenge the overall market growth

Amazon, Taobao, FlipKart, Alibaba, Snapdeal, and Didi Kuaidi are few of the ecommerce businesses that have witnessed significant growth over the last few years. Ease of access through mobile devices, multiple mobile payment gateway channels and increased usage of phablets, laptops and desktops, are the major factors that have led to significant ecommerce business traction. This has led to significant loss of consumers for teleshopping market, primarily owing to increasing consumer inclination towards product-on-demand. This is expected consistently hamper the overall industry growth through the forecast period. Moreover, these networks have been associated with misleading consumers about the product features. This has led to significant loss of consumer trust in the product offerings, in turn creating a major challenge to the industry