ASIA TELESHOPPING MARKET ANALYSIS
Asia Teleshopping Market: Key Players
ShopChannel, China Shopping Network, Network18 (Homeshop18), Shop CJ, Naaptol, Zee Media Corporation Ltd., Telebrands Corp., are among the few major industry participants in Asia teleshopping market share. Along with introducing branded and quality products to enhance the business, participants are increasingly focusing on other communication channels to enhance the revenue. For instance, in April 2014, HomeShop 18 filed US$ 75 million IPO to gain an edge over online players. Moreover, other players are planning to enter the ecommerce space. HomeShop 18, Star CJ, and Naaptol have already entered the ecommerce segment for enhancement of the product sales.
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