ASIA PACIFIC BROADCASTING EQUIPMENT MARKET ANALYSIS

Changing shift from HD to UHD

The media broadcast industry is witnessing notable changes in resolution and video quality, which is an effort to offer consumers ‘as-if-you-were-there’ experiences over the display devices on their choice. Transition from high-definition (HD) to ultra-high definition (UHD) has become common among all the technology and media industry professionals. Ultra high-definition services are expected to witness greater adoption and drive customer engagement, especially among sports fans. Meanwhile, consumers are turning to “second screens” on their smartphones and other mobile devices to broaden the scope of their viewing experiences.

Rising consumer demand for multi-screen freedom

Besides better image quality, consumers are increasingly preferring to access audio-visual content from any device, anytime, anywhere. While linear television still reigns supreme among home screens, content consumption continues through devices such as personal computers, laptops, smartphones, and tablets. This rising content demand from consumers mandates the broadcasting industry to keep up their infrastructure facilities at par with the anticipated demand. OTT players such as YouTube, Netflix, and Amazon Prime are playing a considerable role in driving the demand for consumer’s multi-screen freedom preference. As OTT platforms are maturing, broadcasters are looking to use the technology to engage viewers better.