ASIA PACIFIC BROADCASTING EQUIPMENT MARKET ANALYSIS

Market Challenges And Opportunities

Asia Pacific Broadcasting Equipment Market: Restraints

Global decline in economy and restraints in advertising is expected to hamper the Asia Pacific broadcasting equipment market growth over the forecast period

Global decline in the economy is affecting the broadcasting industry in Asia Pacific region. Furthermore, slowdown in China’s economy has also made negative impact on the market as China holds the dominant position in the Asia Pacific broadcasting equipment market. The media industry in the region is significantly dependent upon advertising revenue. Advertising and marketing budgets are reduced or diverted towards comparatively cheaper media channels, owing to the slowdown in economies across the Asia Pacific region. Hence, these factors are expected to restrain growth of the market during the forecast period.

Infrastructural changes such as lack of electricity and mismatch cabling are expected to restrain growth of the Asia Pacific broadcasting equipment market during the forecast period

Modern broadcasting equipment requires adequate support from existing infrastructure, in order to work properly. In Asia Pacific region, the penetration of electricity is slow in many countries, which creates a major challenge for broadcasters since these devices require sufficient and reliable power supply to function. Moreover, broadcaster often relies on generators for power supply, in order to combat power outages on the local gird, which results in additional cost. Thus, these factors are expected to restrain growth of the Asia Pacific broadcasting equipment market during the forecast period.

Asia Pacific Broadcasting Equipment Market: Opportunities

Adoption of cloud computing can present lucrative growth opportunities

Cloud services are gaining massive traction in numerous industries. Broadcasters often invest a significant amount of sum in the procurement and installation of broadcasting equipment. However, whenever it is not content to broadcast, the equipment is idle and does not create any significant value for the broadcaster. Advent of cloud computing technology has facilitated broadcast equipment manufacturers to offer services through cloud to broadcasters. As a matter of fact, broadcasters can avail of these services on the basis of pay-per-use and save a significant amount of money.

Advent of customized broadcasting equipment can pose major business opportunities

Currently, audiences watch video content outside the TV room on various devices such as laptops and smartphones. Broadcaster and media houses are broadcasting programs for niche and specific audiences rather than going for mass programming. Audiences are increasingly preferring to watch programming tailored just for them. To meet this changing demand of viewers, media houses are seeking customized broadcasting equipment from OEMs, hence creating vast opportunities for broadcasting equipment manufacturers.

Asia Pacific Broadcasting Equipment Market: Drivers

Realignment in capital expenditure for broadcast equipment is expected to drive growth of Asia Pacific broadcasting equipment market during the forecast period

In Asia Pacific, production and media houses are realigning their capital expenditure on broadcasting equipment. Modern equipment is comprised of advanced software and supports open architecture. These solutions are more compatible with multiple standards and thus allow greater flexibility to media and production houses. Furthermore, there is a high demand for pay-per-usage that facilitates media and production houses to avoid any up-front installation costs for broadcasting devices. As a result of this, the capital expenditure of these organizations has been realigned, which in turn, is expected to drive growth of the market during the forecast period.

High-definition (HD) production and transmission is expected to propel the Asia Pacific broadcasting equipment market growth over the forecast period

Consumers in Asia Pacific are increasingly demanding high-definition (HD) media content. Currently, broadcasters are increasingly focusing on HD content production and transmission. This, in turn, is driving the demand for equipment such as HD cameras and video servers. Thus, these factors are expected to propel the Asia Pacific broadcasting equipment market during the forecast period.