ASIA PACIFIC AND GLOBAL OSSBSS MARKET ANALYSIS

Market Challenges And Opportunities

Market Dynamics- Drivers

1. Growing adoption of convergent billing systems is expected to drive growth of the Asia Pacific & Global OSS/BSS market during the forecast period

Communication service providers have been offering various services including internet, multimedia, mobile commerce, data, voice, and video due to rising focus on development in the telecommunications sector. Convergent billing or convergent charging provides the customer with a cohesive view of all prepaid and postpaid services availed. OSS/BSS plays a pivotal role in the development of a convergent billing system. More and more operators are focused on establishing convergent charging. Furthermore, the convergent billion systems provide various benefits such as ease of implementation, increased customer service, and centralized customer support. Therefore, these factors are expected to drive growth of the Asia Pacific & global OSS/BSS market during the forecast period.

2. Rapid growth of the telecommunication sector is expected to propel the Asia Pacific & global OSS/BSS market growth over the forecast period

Rising disposable income and declining prices of handheld devices with the introduction of tablets and budget phones have led to increased customer base. Advancements in technology in emerging economies such as China and India combined with rising urbanization are expected to boost wireless subscriptions. As a result of this, the telecommunication sector has witnessed rapid growth in the recent past and increased connectivity in the form of conventional phones and smartphones. Service providers are required to establish provisioning system to ensure the scalability of customers and network, which requires the presence of an effective OSS/BSS platform. Therefore, these factors are expected to propel the Asia Pacific & global OSS/BSS market growth in the near future.

Market Dynamics- Restraints

1. Stringent regulatory norms are expected to restrain growth of the Asia Pacific & global OSS/BSS market during the forecast period

Mobile network operators require access to a radio spectrum license, which is obtained through spectrum allocation by regulatory bodies, in order to provide service to users. The International Telecommunication Union (ITU) is one of the regulatory organizations, which is responsible for the establishment of standardization for frequency allocation. Moreover, in emerging economies such as India, there have been numerous obstacles in the adoption of communication standards including 3G and 4TE. As CSPs are the backbone for the establishment of efficient and effective B/OSS solutions, issues such as 2G Spectrum scam in India and delayed adoption of new communication standards are expected to restrain growth of the Asia Pacific & global OSS/BSS market during the forecast period.

2. Challenges related to integration with existing systems are expected to hamper the Asia Pacific & global OSS/BSS market growth over the forecast period

Despites its numerous benefits, changing competitive landscape has become a major challenge for service providers with issues regarding updating legacy systems. This requires a significant amount of upgrades over existing technology. Furthermore, vendors collaborating with different OSS and BSS providers face compatibility issues in terms of data synchronization in order to obtain a singular view of the user. Hence, these factors are expected to hamper the Asia Pacific & global OSS/BSS market growth in the near future.

Market Opportunities

1. Advent of NGOSS network can present lucrative growth opportunities in the Asia Pacific & global OSS/BSS market

Legacy of OSS/BSS faces various challenges such as increasing security issues, longer process cycles, and low data accuracy. As a result of this, TM Forum has introduced new generation operation systems (NGOSS), now known as TM Forum Frameworx, in order to tackle these issues. NGOSS provides guidelines for stakeholders such as system integrators, service providers, and equipment providers. This initiative aims to provide rapid development of solutions with the help of COTS (Commercial-Off-The-Shelf) components in order to meet industry standards and fulfill business needs.

2. Adoption of cloud technologies can provide major business opportunities in the Asia Pacific & global OSS/BSS market

OSS/BSS technology is being deployed with cloud technologies. Cloud computing offers multiple advantages such as scalability, data security, efficiency, competitive edge, enhanced control, and disaster recovery. Major companies in the market can capitalize on these opportunities by providing cloud technology-enabled BSS/OSS solutions and gain a significant advantage in the market.