ASEAN FLEXIBLE PACKAGING MARKET ANALYSIS

ASEAN Flexible packaging maintains the product freshness by increasing their shelf-life and are ideal packaging materials during transportation. They are produced from materials such as polyethylene, nylon, polystyrene, and polypropylene. Some of the major end user of flexible packaging include pharmaceuticals, food and beverages, homecare and toiletries, cosmetic and personal care, and sports goods.

ASEAN flexible packaging market is estimated to account for US$ 5138.98 Mn, in terms of value by the end of 2021.

Drivers

Driver 1

Growing awareness about flexible packaging as a high-performance packaging solution is expected to foster the market growth of flexible packaging. The advent of flexible packaging with modified atmosphere packaging (MAP) properties that offer a high level of permeability for an atmosphere that helps in modifying the internal environment of the packages is expected to fuel the market growth of the ASEAN flexible packaging.

Driver 2

Growing food & beverage industry in the ASEAN countries due to increasing consumer spending is fueling the market growth of ASEAN flexible packaging. The growing population, coupled with the increasing population is propelling demand for food and this is expected to drive the market growth. Moreover, rising demand for convenience food due to busy lifestyle of consumers is another major factor projected to augment the market growth of ASEAN flexible packaging.

Advancement in the inspection technologies by major players is expected to favor the market growth of the ASEAN flexible packaging. For instance, in April 2019, Amcor launched AmLite Ultra Recyclable. The new high-barrier laminate can package a range of food, home, and personal care, and pharmaceutical products, and be recycled in existing polyolefin recycling streams.

ASEAN flexible packaging impact in the recent months owing to the lockdowns imposed globally to curb the spread of COVID-19. This resulted in the increased demand for the solutions in the global flexible packaging market. Furthermore, during the pandemic, pharmaceutical industry also contributed to the robust demand for innovative and safe solutions offered by the players and manufacturers in the global flexible packaging market. Rising demand for household essentials, medical goods, and healthcare products is also expected to foster the growth of the global flexible packaging market in coming years. Moreover, increased demand for products in the global flexible packaging market for timely delivery of finished goods as well as raw materials is also expected to favor the industry growth over the forecast period.

Figure 1. Global ASEAN Flexible Packaging Market Value Share (%), By Country, 2021

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Market Restraints

Restraint 1

Flexible packaging is comprised of thin layers that are unable to provide proper physical protection to the products. Moreover, liquid packaged products require gentle handling as they get easily punctured and this is further expected to hinder the market growth of the flexible packaging.

Restraint 2

The volatile price of raw materials used in the manufacturing of flexible packaging due to the unstable price of crude oil is expected to hamper market growth.

Market Trends

Trend 1

Attractive flexible packaging solution is a trendy concept in the market, in order to attract more consumers to increase consumer base. Increasing disposable income, coupled with the improving standard of living across developing countries of ASEAN region is further propelling demand for advanced and convenient packaging solutions. All these factors are augmenting the market growth of the ASEAN flexible packaging.

Trend 2

Major players are introducing different types and size of flexible packaging such as high-temperature retort pouch, vacuum pouch, and stand-up pouches, in order to meet the evolving packaging, and this trend is expected to fuel the market growth. For instance, in April 2019, Amcor launched AmLite Ultra Recyclable. The new high-barrier laminate can package a range of food, home, and personal care, and pharmaceutical products, and be recycled in existing polyolefin recycling streams.

Figure 2. Global ASEAN Flexible Packaging Market Analysis Revenue Share (%), By End-use in 2021

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By end-use, ASEAN flexible packaging market is dominated by food & beverage segment, which was valued at US$ 5138.98 Mn in 2021 and is forecast to reach a value of US$ 7617.25 Mn by 2030 at a CAGR of  4.5% between 2021 and 2030